Aiden Enns came up with the idea to do Geez magazine. He drew on his Mennonite faith and his publishing experience, including a stint at Adbusters.
Back in 2004 I worked on prototypes of Geez, as we were deciding what it would look like. These are some initial ideas. We ended up working with the bottom one, although my proposed tagline "kicking corporate ass for Jesus" was wisely rejected.