Another logo design for George Fox, for the new William Penn Honors Program (top). We wanted to do a crest referencing William Penn's family coat-of-arms (a couple of variants, middle). I decided to use a book as the holding shape, instead of a shield, since Penn was a peaceful non-arms-bearing Quaker and the honors program is a "great books" program (see book list). I retained the distinctive three circles on the Penn family crest, and designed a handful of icons as options to consider for the crest (bottom). We settled on using a crest-styled Bruin head, crown and field of crosses.