George Fox Bruins logo redesign

When I started working on some new projects featuring the George Fox University Bruins logo, I noticed its weaknesses: the right half is fairly realistic, while the left side is extremely stylized; the thin gold outline was too dark, making the face blunted and indistinct. So I got to redesign it, keeping the general form similar overall so that uniforms and other items with the old logo could continue to be used.

I made the logo more stylized overall, as well as more angular and aggressive. A lighter gold color and thicker outline doesn't obscure the bear's features.

One of the first applications I designed using the new Bruin logo is this team bus, a rolling billboard for George Fox athletics. (Click to enlarge.)

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