die neue Graphik

Spreads from die neue Graphik (the new graphic art), published in 1959. It has all this great modern graphic design from the 20s - 50s. The top spread shown features the designer Piet Schwarz's personal logo, a P and black square (schwarz means black in German), designed in 1927, while the logo on the right is for Stern Brau (Star Brewery); both smart, simple visual puns.

The bottom spread shows ads for Herman Miller by Herbert Matter; he uses dramatic, abstract-looking photos of the structural forms of Herman Miller's modern chairs.

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