9.20.2009

Geez clothing thoughts



I took this picture and wrote a couple paragraphs for the new issue of Geez; Aiden Enns, the publisher, added some meaningful quotes, some thoughts and photos of his own and made a decent spread out of it. My text:

Since I shifted over to bike commuting, I needed a rain jacket for the long wet winters here in Oregon. I got a jacket that has this saying on the zipper that I find inspiring. That feeling of inspiration could turn into a loyalty to this brand of jacket, but I try to separate the message from the product.

It reminds me of a friend who collects meaningful quotes, and has some from Nike ads from the early ’90s. She also separates the message from the brand, and can enjoy the statements for what they are. As she says, “They hired some savvy writers, tapped into some empowering-women motifs. Though I don’t celebrate empowering women to consume and compete more, I can celebrate empowering women to enjoy their strong bodies and being active and alive.”

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